I created this postcard to mail out to friends and family informing them of our new address (sorry, address changed). I drew ol' Betsy in Illustrator and used a striped background I had already created a few weeks ago for holiday cards. The layout was done in InDesign. As for the color palette, I winged it. I had something entirely different in mind and as with all of my design projects, it evolved. Betsy wasn't always blue -- she was the traditional black and white cow originally (see previous post). I guess I was feeling a bit crazy.